DECK Stock Deckers Outdoor Corporation
BUY US · NYSEHOKA growth and diversified footwear demand support above-market revenue and margin potential.
Future value: $115.48 (+43.68%) · 6-12 months · analyst consensus
Signal breakdown
- ▸Strong brand momentum and inclusion among actively allocated discretionary holdings.
- ▾Below 50-day MA (-3.56%)
- ▾Near 52-week low (7% of range)
- ▸~44% upside to price target
Is DECK a buy right now?
Trend: DECK is trading below the 50-day average (-4.45%), RSI 45 — neutral momentum, with a 3-month return of -23.39%.
Valuation & quality: Deckers Outdoor Corporation trades on a trailing P/E of 10.5, forward P/E 9.7, PEG 0.99, price-to-book 4.63; fundamentals show net margin 19.0%, return on equity 44.3%, revenue growth 3.5% year on year.
Analyst consensus: 21 analysts have a mean 12-month price target of $98.19 (+22.2% vs the last close; range $70.00 – $137.00), consensus rating “hold”.
Our screen: BUY (score 3) — HOKA growth and diversified footwear demand support above-market revenue and margin potential.
Computed from end-of-day data; not personal advice.
Our track record with DECK
First flagged in our daily picks as STRONG BUY on 2026-10-22 at $85.49 — -6% since. It has appeared in the picks on 6 days.
Paper trades from our simulated funds at real end-of-day prices; past results don't predict future returns.
12-month price chart
Monthly returns
| Mar 26 | Apr 26 | May 26 | Jun 26 | Jul 26 | Aug 26 | Sep 26 | Oct 26 |
|---|---|---|---|---|---|---|---|
| -14.60% | +2.10% | +11.40% | -12.80% | -2.40% | -10.10% | -10.30% | +1.90% |
Fundamentals
Analyst price target
Technical signals
About Deckers Outdoor Corporation
Deckers Outdoor Corporation, together with its subsidiaries, designs, markets, and distributes footwear, apparel, and accessories for casual lifestyle use and high-performance activities in the United States and internationally.
Sector: Consumer Cyclical · Industry: Footwear & Accessories · United States · 6,000 employees · Website
Related Consumer Discretionary picks
Browse: all US stocks · Consumer Discretionary picks · today's movers
Market data from end-of-day feeds; AI-generated research for educational purposes only — not investment advice.