BKNG Stock Booking Holdings Inc.
BUY US · NasdaqGSGlobal travel demand, high-margin advertising, and alternative accommodations support durable cash-flow growth.
Future value: $232.97 (+52.13%) · 6-12 months · analyst consensus
Signal breakdown
- ▸Strong travel momentum and consistent institutional sponsorship.
- ▾Below 50-day MA (-13.01%)
- ▾Near 52-week low (4.2% of range)
- ▸~52% upside to price target
Is BKNG a buy right now?
Trend: BKNG is trading below the 50-day average (-13.01%), RSI 50 — neutral momentum, with a 3-month return of -23.16%.
Valuation & quality: Booking Holdings Inc. trades on a trailing P/E of 17.0, forward P/E 12.4, PEG 0.86; fundamentals show net margin 25.5%, revenue growth 8.1% year on year.
Analyst consensus: 35 analysts have a mean 12-month price target of $232.91 (+52.1% vs the last close; range $170.00 – $301.00), consensus rating “buy”.
Income: trailing dividend yield 1.08%.
Our screen: BUY (score 3) — Global travel demand, high-margin advertising, and alternative accommodations support durable cash-flow growth.
Computed from end-of-day data; not personal advice.
12-month price chart
Monthly returns
| Mar 26 | Apr 26 | May 26 | Jun 26 | Jul 26 | Aug 26 | Sep 26 | Oct 26 |
|---|---|---|---|---|---|---|---|
| -0.70% | +0.00% | -0.60% | +6.50% | +8.20% | +3.20% | -18.20% | -6.00% |
Fundamentals
Analyst price target
Technical signals
About Booking Holdings Inc.
Booking Holdings Inc., together with its subsidiaries, provides online and traditional travel and restaurant reservations and related services in the United States, the Netherlands, the United Kingdom, and internationally.
Sector: Consumer Cyclical · Industry: Travel Services · United States · 25,550 employees · Website
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Market data from end-of-day feeds; AI-generated research for educational purposes only — not investment advice.