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SNAP Stock Snap Inc.

BUY US · NYSE
$6.34 +0.00% Prices as of close 2026-10-26

Advertising platform improvements and cost discipline could drive substantial earnings leverage.

Future value: $7.44 (+17.31%) · 6-12 months · analyst consensus

  • ▸Ad-tech improvements and operating leverage are the main catalysts.
  • ▸Above 50-day MA (+11.06%)
  • ▸Above 200-day MA — long-term uptrend

Trend: SNAP is trading above the 50-day average (+11.12%), RSI 44 — neutral momentum, with a 3-month return of +33.02%.

Valuation & quality: Snap Inc. trades on forward P/E 8.1, PEG 508.87, price-to-book 5.54; fundamentals show net margin -4.9%, return on equity -15.6%, revenue growth 18.9% year on year.

Analyst consensus: 35 analysts have a mean 12-month price target of $7.44 (+17.3% vs the last close; range $5.00 – $16.00), consensus rating “hold”.

Our screen: BUY (score 2) — Advertising platform improvements and cost discipline could drive substantial earnings leverage.

Computed from end-of-day data; not personal advice.

6.53 3.93 FebMarAprMayJunJulAugSepOct
Daily close, 2026-02-09 → 2026-10-26 (USD). Range 3.93 – 6.53.
Mar 26Apr 26May 26Jun 26Jul 26Aug 26Sep 26Oct 26
-11.70%+32.00%-5.90%-22.20%+5.60%+18.30%-2.70%+17.40%
Market cap
$10.73B
P/E (ttm)
8.1
Forward P/E
8.1
EPS (ttm)
$-0.18
Price / book
5.54
PEG
508.87
Beta
1.08
Net margin
-4.9%
ROE
-15.6%
Revenue growth
18.9%
Revenue (ttm)
$6.35B
Free cash flow
$714.3M
Debt / equity
219%
52-wk range
$3.81 – $9.13
Volume
35,762,305
Avg volume (3m)
38,075,693
Mean target
$7.44
Low
$5.00
High
$16.00
Analysts
35
Consensus
HOLD
RSI (14)
43.9
vs 50-day MA
+11.12%
1-mo return
+17.07%
3-mo return
+33.02%
Volume z-score
0.26

Snap Inc. operates as a technology company in North America, Europe, and internationally. The company offers Snapchat, a visual messaging application with various tabs, such as camera, visual messaging, snap map, stories, and spotlight that enable people to communicate visually through short videos and snaps.

Sector: Communication Services · Industry: Internet Content & Information · United States · 5,261 employees · Website

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Market data from end-of-day feeds; AI-generated research for educational purposes only — not investment advice.